MotionLab Studio
Privacy Policy
At MotionLab, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you visit our website or use our animation services.
We're committed to protecting your data and being transparent about our practices. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Last updated: November 8, 2025
Information We Collect
Information You Provide Directly
When you interact with our website or services, you may choose to provide us with certain information:
- • Contact information such as your name, email address, and phone number when you fill out our contact forms or request a quote
- • Project details and requirements when you enquire about our animation services
- • Payment information when you engage our services, though this is processed securely through third-party payment providers
- • Any other information you choose to share with us in correspondence or feedback
Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- • Device information including your IP address, browser type, operating system, and device identifiers
- • Usage data such as pages viewed, time spent on pages, links clicked, and navigation paths through our site
- • Referral information about how you arrived at our website
- • Cookie data as described in our Cookie Policy
How We Use Your Information
We use the information we collect for legitimate business purposes that benefit both you and us:
Providing Our Services
We use your contact information and project details to respond to enquiries, provide quotes, deliver animation services, and communicate with you about ongoing projects.
Improving Our Website
Usage data helps us understand how visitors interact with our site, which pages are most helpful, and where we can make improvements to enhance user experience.
Marketing Communications
With your consent, we may send you information about our services, portfolio updates, and industry insights that might interest you. You can unsubscribe from these communications at any time.
Legal Compliance and Security
We process your data to comply with legal obligations, prevent fraud, protect our rights, and maintain the security and integrity of our website and services.
Legal Basis for Processing Your Data
Under UK data protection law, we must have a legal basis for processing your personal data. We rely on the following legal bases:
Consent: When you've given us clear permission to process your data for a specific purpose, such as marketing communications.
Contract: When processing is necessary to fulfill a contract with you, such as delivering the animation services you've requested.
Legitimate Interests: When we have a legitimate business reason that doesn't override your rights, such as improving our website or preventing fraud.
Legal Obligation: When we need to process your data to comply with the law.
How We Share Your Information
We don't sell your personal data to third parties. However, we may share your information in the following circumstances:
- • Service Providers: We work with trusted third parties who help us operate our website and deliver our services, such as hosting providers, payment processors, and analytics services. These partners are contractually obligated to protect your data.
- • Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights or the safety of others.
- • Business Transfers: If MotionLab is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with appropriate protections in place.
How We Protect Your Data
We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it:
Encryption
All data transmitted between your browser and our website is encrypted using industry-standard SSL/TLS protocols.
Access Controls
We limit access to personal data to authorized personnel who need it for legitimate business purposes.
Regular Monitoring
We monitor our systems for potential vulnerabilities and regularly update our security measures.
Data Minimization
We only collect and retain the data necessary for our stated purposes.
While we strive to protect your personal data, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but work diligently to maintain appropriate safeguards.
How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
- • Contact enquiries are typically retained for two years unless you become a client
- • Client project data is retained for the duration of the project and up to seven years afterward for legal and tax purposes
- • Marketing consent records are kept until you withdraw consent or for three years of inactivity
- • Website analytics data is typically anonymized after 26 months
When data is no longer needed, we securely delete or anonymize it in accordance with data protection requirements.
Your Data Protection Rights
Under UK data protection law, you have several important rights regarding your personal data:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Ask us to correct any inaccurate or incomplete data.
Right to Erasure
Request deletion of your personal data in certain circumstances.
Right to Restrict Processing
Ask us to limit how we use your data.
Right to Data Portability
Receive your data in a structured, commonly used format.
Right to Object
Object to processing based on legitimate interests or direct marketing.
To exercise any of these rights, please contact us using the details provided on this page. We'll respond to your request within one month.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- ✓ Avoid filling out contact forms, account registrations, or any data-submitting features
- ✓ Disable cookies through your browser settings (see our Cookie Policy for more details)
- ✓ Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly and in accordance with applicable data protection laws.
Third-Party Websites
Our website may contain links to external websites operated by third parties. This privacy policy only applies to our website. When you click on links to other websites, we encourage you to read their privacy policies. We're not responsible for the privacy practices or content of third-party sites.
Children's Privacy
Our services are not directed at children under 16 years of age. We do not knowingly collect personal information from children. If you're a parent or guardian and believe your child has provided us with personal data, please contact us so we can delete it.
Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We'll post any changes on this page and update the "Last updated" date. For significant changes, we may provide more prominent notice or seek your consent where required by law. We encourage you to review this policy periodically.
Contact Us About Privacy
If you have questions about this privacy policy, want to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us at:
MotionLab
178 Brick Lane, London E1 6SA, United Kingdom
Email: info@domain.com
Phone: +44 20 3967 8245
If you're not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority. Visit ico.org.uk for more information.
Questions or Concerns?
We're here to help with any privacy-related questions you might have. Don't hesitate to reach out.
Contact Us